“My idea was to have people come to the store wearing our T-shirts, gather in front for the camera and yell out in unison, ‘I love Sarasota Guitar Company!’ The only requirement for participating in the video and the $1,000 gift card drawing was that you show up at our Sarasota location wearing a Sarasota Guitar Company T-shirt on April 1,” Cook explains. “So basically one lucky person was going to turn a T-shirt into $1,000.” To help promote the event and the four-figure giveaway, Cook elicited the services of the Lazy Fairy Improv Troupe. The troupe shot a promotional video at Sarasota Guitar Company’s Sarasota store in February, and that video has already received more than 20,000 hits. Read more on The Bradenton Herald here.
Lazy Fairy Improv
We perform as much as we can so we can make you laugh.